Assessing Green Approaches and Digital Marketing Strategies for Twin Transition via Fermatean Fuzzy SWARA-COPRAS

Integrating green approaches and digital marketing strategies for Information Communication Technologies (ICTs), which reduce environmental risks to desired levels by eliminating emissions pollution, is considered one of the most promising solutions logistics companies. The study strives bring a practical applicable solution decision problem involving selection indicators ICTs in sector. An integrated Fermatean Fuzzy Step-wise Weight Assessment Ratio Analysis (FF–SWARA) Complex Proportional (FF–COPRAS) methodology applied evaluate strategies. Concerning findings, foremost criterion “data management,” whereas best strategy “programmatic advertising.” To authors’ knowledge, there no other that both offers industry considers protection, sustainability, transformation, energy costs, social economic factors. part ongoing research on productivity, environment, digitization, recycling estimating waste reduction, as well business practices, competitiveness ensuring employee satisfaction resource efficiency. Also, it investigates similarities dissimilarities approach practices determines extent these could be reflected. It expected ensure roadmap support sustainable ecological awareness efforts Logistics companies can select an based informatics suits them using model employed this study, handle uncertainties effectively. In regard, study’s focus reaching customers precise target audience applications businesses, are critical developing strategy, plan process.